Animation, and motion graphics - a special kind of animation - are ever-effective communication methods for reaching your target audience. Whether you want to tell a story, convey a complex concept, convey intricate information, create an emotional response - inspire, excite, inform - animation and motion graphics can fill the bill with a special power to attract. These multimedia pieces can be complete in themselves or used to introduce presentations, enhance websites, or to attract people at trade shows and conventions. There is no end to the uses of animation, which has attracted attention for over a century.